THE MEDIA CONSUMPTION TRENDS AMONGST INDIAN ESDM INDUSTRY


Description:

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Research Objective: To determine the media consumption trends and

sources of information amongst the target segment respondents across the ESDM sector.
Target Segment
The study covered following segments in the ESDM sector:

  • Professionals
  • Entrepreneur
  • Academicians
  • Students/ Hobbyists
  • Influencers

Methodology

  •  Quantitative interviews using structured Questionnaire, approved by the client
  •  Database was provided by client
  •  Survey was carried out through:
  •   Telephonic – Achieved 115 sample size
  •  Online survey – remained open for one week; achieved 252 sample size