Whatsapp Invests $250,000 In The Indian Startup Ecosystem
- Whatsapp will give 500 startups $500 each of Facebook ad credits
- To be eligible, the startups have to be at an early traction or scalable stage and must be recognized by DPIIT
WhatsApp has announced an investment of $250,000 in the Indian startup ecosystem. The company aims to help the Indian entrepreneurial community connect with their customers and grow their business through this move. To be eligible for this incentive, the startups have to be at an early traction or scalable stage and must be recognised by Department for Promotion of Industry and Internal Trade (DPIIT).
Through a partnership with Startup India, WhatsApp will give 500 startups $500 each of Facebook ad credits. With these ads, the startups will be able to create ads to invite customers to click to open a chat on WhatsApp to increase sales.
1,000,000 are in India actively using the WhatsApp Business app
Abhijit Bose, head of WhatsApp India said, “Startups and small businesses are the lifeblood of Indian communities and are a powerful driver of local economies. India’s entrepreneurs are at the forefront of bringing impactful social and economic change, and we at WhatsApp are committed to providing them support in achieving success.”
According to the company, 5,000,000 businesses globally, of which 1,000,000 are in India, are actively using the WhatsApp Business app to interact with their customers. The recently launched catalogue feature allows small businesses to have a mobile storefront to show their products and services.