Is Reliance Jio India’s biggest telecom disruptor?
In 2016, the Mukesh Ambani led Reliance Jio transformed the mobile phone landscape in India by reaching out to network starved remote areas with its 4G phones and services that were free of cost, as w
By Nijhum Rudra
India, with the world’s second largest mobile user base, witnessed a massive disruption in the telecom sector in September 2016, when the Mukesh Ambani led Reliance Jio entered the market offering free 4G and voice calls. This service was free for six months and later, when Reliance decided to extend it, India’s telecom regulatory body TRAI blocked the move. Rivals Airtel, Vodafone, Idea and BSNL also started following Jio’s path with endless cheaper tariff packs for its users, ultimately leading the debt-ridden telecom sector into more debt.
Rajan S. Mathews, director general, Cellular Operators Association of India (COAI), highlights why Jio made such an impact on the telecom market. He says, “Even though smartphones have become synonymous with mobile phones, there has always been a latent demand for feature phones. Reliance Jio was smart to identify this need and disrupted the market with its 4G feature phones in January 2017. With its entry into the market in 2016, RJio quickly garnered popularity, with its free voice for lifetime and unlimited data plans, and stupendous connectivity even in areas where other networks aren’t present, including remote regions across the country. The JioPhone also boasted of features like the capability to be connected with television sets to watch shows in real-time using the Jio TV app. The phone also included some of the most popular instant messaging and social networking apps.” for more details please visit here